Parasite is an innovative work model of artist representation and management that is based on shifting paradigms in the contemporary art field. Founded in 2010 in Tel Aviv by Diana Dallal, this model consists of an infrastructure of professional representation and an unorthodox and elastic approach towards exhibit and display.
By understanding the specific needs and desires of each artist, Parasite’s singular approach offers day-to-day guidance through artistic practices and studio time. This format offers a tailored trajectory, allowing development and execution of large scale and side projects, as well as locations for exhibition spaces.
The mentoring aspect which complements the professional representation is Parasite’s expertise. Designed for each artist, Parasite’s strategy includes branding, identification of target audiences, marketing, and mapping of local and international art scenes.